Privacy Policy

Who are we?

We are a data organisation called Uplyft Agency Ltd is registered in the UK with company registration number 12902162, whose registered office is at C/o Connected Accounting, 2 Victoria Square, St Albans, Hertfordshire, AL1 3TF. 

We are also registered with the Information Commissioners Office under number ZB636407. 

To do this or to request we disclose what further information we may hold about you, you can contact us by phone on 0330 027 2136 where you can speak to the Compliance Department or  compliance@uplyft.agency with your questions.

What do we use your data for?

All of the data we collect from clients is for direct marketing purposes. This means we share your details with reputable companies who may want to contact you by telephone and post to offer you goods and services that may be of benefit to you now or in the future. 

All data processed, including any personal information we have about you will be done so in line with the GDPR, Data Protection Act 2018 and PECR. We fully comply with all regulatory requirements and treat the security of your data as a priority.

Where we process your information?

We may process your information outside the UK or European Union. Where this is the case, we will not transfer your information to other countries outside the EEA unless it is unavoidable to allow us to deliver our products and services. If we do, we take care to ensure the same level of privacy and security as the UK.

Data & Information Security
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Once we have received your personal data, we will use recognized industry standard procedures and security features to try to prevent any unauthorized access, misuse, disclosure and breach towards confidentiality, integrity and availability. Your personal data will be under the control and use of Uplyft Agency Ltd. It will be held on our computer systems and servers.

Consent and Legitimate Interests

Your data must be processed by us using one of the valid legal bases defined by the Regulations. The two we use are;

Consent

In short, this is where you consent to a specific organisation,to contact you by a communication channel or channels which you have agreed to, for specific reasons, which in the context of our processing will be for marketing purposes. We rely on consent from third party organisations with whom you may initial contact. If you wish to withdraw your consent, we will provide you details of the third party organisation we obtained your details from.

You can, of course, withdraw your consent at any time or request a change to your marketing preferences. You will need to speak to the organisation you gave your details to originally, we will be able to provide these to you.  

Legitimate Interest 

‍Data may be processed in pursuance of legitimate interests. This includes using your data for postal and telephone marketing for ourselves or others but in either case, communications will be in relation to products or services which we believe may be of interest to you based upon information which you have provided us. An example of this could be where you request a call from a named energy provider about saving money on your energy bills. We may share your details under legitimate interest with other energy providers to give you a wider choice of companies to choose from. In this instance, we will have conducted an LIA (Legitimate Interest Assessment) as required by law. 

It also includes processing your data for ID protection and tracing purposes such as Credit Reference and Fraud Prevention. This is in relation to appropriate agencies which we have listed below which could help protect your identity and prevent fraud. As with all of your data you can also object to us processing your data in this way 

What types of personal data do we collect and share? 

‍The information we collect includes your name and contact information that you volunteer to our clients such as your telephone number, email address, mobile number and postal address. You may also be asked for your date of birth and details about your preferences likes and dislikes. We will never collect information about your bank account or credit card details and nor will we collect sensitive information such as your medical history, religious or political beliefs.

Who may we share your data with? 

1. Our Group of Companies and Brands
2. Groups of recipients with in the specific industry sectors listed
3. Marketing Service Providers
4. Credit Reference Agencies
5. Group Companies and brands; Uplyft Agency Ltd

1. Groups of recipients within specific industry sectors listed below; 

Automotive, Charity, Gaming, Leisure, Financial Products, Insurance, Health/Mobility, Home Improvements, Wills, Warranty, Market Research, Media, Retail, Telecoms, Travel and Utilities. From time to time we also supply data to these sectors via agencies/brokers; we ensure that these agencies/brokers are reputable firms we ensure that these agencies/brokers are reputable firms and adhere to all regulatory requirements and where we have conducted a full due diligence check on those companies. 

Marketing Service Providers are companies who collect data from Data Controllers, such as ourselves and help their clients tailor products and services which best suit your needs. They may also use your data for fraud prevention. The Marketing Services Providers we work with are strictly limited to only those organisations who we have completed checks on and who will process your data in strict compliance with all laws, regulations and guidance with regard to Data Protection. We will share your data under strict licence terms with the Marketing Services Providers listed below, who like us, will use it to create products and services to help organisations better understand the likely characteristics of their customers; communicate with them more effectively; and find others like them across a range of marketing channels. This may mean that you receive advertising from organisations within the industry sectors listed above, that is more relevant to you via direct mail or when you visit a website, mobile app or watch TV. The Marketing Services Providers will not, however, advertise their own products or services to you. 

Marketing Services Providers List

1. Credit Reference and Other Agencies
We collect your data and will share it with third parties. These organisations will contact you where they have a lawful reason, which may include these organisations own legitimate interest. Use includes tracing of individuals, verification and/or validation of the identity of individuals for the purposes of, but not limited to, anti-money laundering regulations, national security, crime prevention and detection, anti-fraud processes, asset recovery and asset reunification. You have the right to object to this processing at any time by contacting us at compliance@uplyft.agency.

What is Profiling?

We use some of the information you provide to identify lookalikes so our clients can target you with offers of goods and services tailored to you. We will never profile you on the basis of ethnicity, religion, politics or health as these are not valid reasons for which you should be targeted for marketing purposes and nor do we collect this information. We also do not make automated decisions about you which may have a negative impact on your rights. Marketing Services Providers we share your data with may also use profiling to target you for marketing purposes. Once again you can ask us to stop using your data in this way at any time.

To withdraw your consent please write to Uplyft Agency Ltd, c/o Connected Accounting, 2 Victoria Square, St Albans, Hertfordshire, AL1 3TF.

How long will we keep your data for?

We will only keep your personal details for as long as is necessary or as long as you want. The law does not put a time limit on the amount of time we should hold your personal details for but as long as you are happy to hear from us we will continue to contact you. As we explain in the section marked what are my rights? You can withdraw your consent at any time, we will provide you details of the third party organisation with whom you will need to speak.

What are your rights?

You have a number of rights under the law which include;
1. Right to be informed
2. Right of access
3. Right to rectification
4. Right to erasure
5. Right to restriction of processing
6. Right to data portability
7. Right to object
8. Rights related to automated individual decision-making, including profiling
9. Right to withdraw consent at any time where relevant
10. Right to be informed – When we collect your data we have to tell you what we are going to do with it primarily through this Privacy Policy and consent statement.
11. Right of access – You have the right to contact us in writing to request details of the information we hold about you.
12. Right of rectification – You have the right to ask us to rectify information that we hold about you if it is inaccurate or incomplete.
13. Right to erasure – This is also known as the right to be forgotten and gives you the right to request your information be removed if there is no compelling reason for its continued processing. A word of warning though we keep a list of people who have asked not to be contacted which we use to ensure that you receive no further marketing from our group or clients as a result of our activity. Without this list, your data could enter our system again from another source and we would have no record of the fact that you asked us not to contact you.
14. Right to restrict processing – this is the alternative to erasure and gives you the right to tell us to stop processing your data but allowing us to keep enough information about you to ensure that your wishes are respected in the future.
15. Right to data portability – this gives you the right to ask a holder of your information to transfer that information to another business. This right would most commonly be used if you were switching banks, insurance companies, utility companies and mobile phone providers.
16. Right to object – you have the right to object to the processing of your data for marketing purposes and profiling for marketing purposes. You also have the right to ask us to cease processing based on our legitimate interests, where there is no overriding justification for the processing of your data. Your rights and freedoms override our interests.
17. Rights related to automated decision making including profiling – we do not use automated decision-making processes which would have a potentially damaging effect on you. But if we did you have the right to obtain human intervention, express your point of view, obtain an explanation of the decision and challenge it.
18. Right to withdraw consent at any time where relevant – you have the right to withdraw your consent to the processing of your information at any time and we must provide you with the information to need to do so, at the time we collect your data and each time we contact you. You can withdraw consent in the following ways;

In writing to
Uplyft Agency Ltd
c/o Connected Accounting, 2 Victoria Square, St Albans, Hertfordshire, AL1 3TF
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When do you have to share my data?

On rare occasions, we may be asked to share your information for the prevention of fraud or with regulatory bodies who are investigating a complaint made by a consumer.

Our policy on children.

Our websites, products and services are not intended for use by children under the age of 16.

Contact us

If you have any questions or comments about this Privacy Policy, wish to exercise your information rights in connection with the personal data you have shared with us or wish to complain, please contact us at compliance@uplyft.agency alternatively, you can write to us at;

Uplyft Agency Ltd
c/o Connected Accounting, 2 Victoria Square, St Albans, Hertfordshire, AL1 3TF


Changes to this Privacy Policy
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We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons.

Please check this page periodically for updates. Effective Date: 2nd January, 2024
By using our services or visiting our website, you consent to the terms of this Privacy Policy.


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