"Iceland Foods Ltd values the strategic partnership we've built with Uplyft's directors and the team. Their data capture solution has not only simplified our processes but has also allowed us to harness the power of customer data to drive our business forward." - Nicky Foden, CRM Strategy Manager of Iceland Foods Ltd
For nearly a decade, Uplyft’s directors and team worked closely with Iceland Foods Ltd, a leading UK retailer, to provide a comprehensive data capture solution for their customer loyalty program. With over 900 stores nationwide, the scale of this project was substantial.
Iceland Foods Ltd is one of the UK's most innovative retailers, boasting nearly 850 stores across the country and a global export business. With a dedicated team of over 30,000 employees, Iceland is known for its unique approach to British food retail.
Iceland Foods Ltd faced a significant challenge in managing customer data for their loyalty program. With millions of customer registrations pouring in from point-of-sale terminals across all their stores, efficiently capturing and processing this data was a formidable task. The process needed to be accurate, reliable, and scalable.
Uplyft Agency stepped in to provide an end-to-end data capture solution for Iceland Foods Ltd. Our team established a streamlined process where all customer loyalty cards, filled in at various stores across the UK, were sent to our London offices. There, they were scanned, which enabled our own 150-strong off-shore team to capture the data, ensuring precision and accuracy in every entry.
Our collaboration with Iceland Foods Ltd exemplifies our commitment to delivering comprehensive data solutions that meet the unique needs of our clients. By revolutionising data capture for a company as dynamic as Iceland, we have not only streamlined their operations but also empowered them to make data-driven decisions that enhance their customer experience and drive business growth.