“Matalan has been extensively pleased with both the flexibility shown, and how the team have demonstrated their ability to comfortably deal with the large quantities of data.” – Lawrence Keeley, Customer Insight Manager, Matalan
Matalan, a prominent name in the UK retail sector, faced the challenge of managing catalogue returns efficiently. With millions of catalogues mailed annually, optimising the returns process was critical. Uplyft's management team stepped in to create and manage a robust return-processing solution, saving Matalan significant costs and ensuring an optimal catalogue mailout strategy.
Matalan, a trusted name in the British retail industry, has been serving modern families for over three decades. One of their key marketing strategies involved mailing out millions of catalogues each year to customers and interested parties. However, managing the returns from these catalogues presented a logistical and financial challenge.
Matalan needed a streamlined solution to handle the returns from their extensive catalogue mailouts. With catalogues being sent to a wide audience, managing returns efficiently, while also avoiding redundant mailings, was crucial.
Uplyft's management team devised a comprehensive returns-processing solution for Matalan. This involved creating a system whereby all the catalogues returned from each mailing were meticulously managed. Stores across the UK sent back the returned catalogues to our processing centre, where we implemented data capture processes, resulting in considerable cost savings for Matalan. This effectual and economical solution ran successfully for over 12 years.
Our collaboration with Matalan showcases our ability to develop and manage efficient solutions tailored to the unique needs of our clients. We take pride in contributing to Matalan's cost-saving and optimisation efforts in their catalogue mailout process.