PDV-DLG

Case Study

“Manu and the team have partnered with us for over a decade and delivered every step of the way.” - Jake Pilbeam, Head of Data Acquisition

Snapshot

For over a decade, Uplyft Agency's management team played a pivotal role in partnering with PDV-DLG, the UK's foremost first-party data collector and consumer data expert, to conduct consumer marketing surveys. Our dedicated team of over 175 staff worked tirelessly to deliver exceptional results.

Client Introduction

PDV-DLG is the UK's leading first-party data collector, renowned for its industry-leading data products and services. Founded in 1998, the company changed the landscape of direct marketing with the introduction of Consumer Lifestyles™, the UK's first telephone lifestyle survey. Today, PDV-DLG boasts over 14 million records with 400+ lifestyle and life-stage variables, making it the largest consumer lifestyle data provider in the UK.

Problem

PDV-DLG required a partner to conduct outbound consumer marketing surveys with precision and efficiency. Given the scale of their operations and the importance of data accuracy, they needed a team that could handle this critical aspect of their business for them.

Solution

Uplyft Agency's management team stepped in as a contracted outbound contact centre. With a dedicated team of 175 staff, we meticulously conducted telephone surveys, contributing to PDV-DLG's status as one of the top consumer data companies in the UK.

Conclusion

Our enduring collaboration with PDV-DLG exemplifies our dedication to delivering excellence in data-related services. By elevating their consumer marketing surveys to the highest standard, we contributed to the company's continued success as the UK's largest consumer lifestyle data provider.

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